Garamond is a widely available typeface and is available almost universally across digital devices. However, Berea College reserves the use of its stylized version of Jenson for the Berea College logotype only, lending its unique, classical style more strongly to the College’s brand. Adobe Garamond Pro should be the primary serif typeface used on materials printed by or for the College or any sub-set of the College.Īdobe Jenson Pro is also a serif typeface that is a suitable typeface for body text/copy. Berea College generally employs serif typefaces following this standard and also employs a serif typeface for its logo. These typefaces can be downloaded and installed on any College computer.īecause of their superior readability, serif typefaces are traditionally used for print, especially for long-form text. The typefaces are available for download here (different weights and characters). The following typefaces are recommended for their legibility, integration with the College identity and brand consistency. Popular serif fonts include Times New Roman, Courier, Schoolbook, and Palatino.Ī typeface without serifs is called sans serif, from the French “ sans,” meaning “without.” Popular sans serif fonts include Helvetica, Myriad, Arial, and Geneva. A typeface with serifs is called a serif typeface (or serifed typeface). In typography, there are two primary types of typefaces – serif typefaces and sans serif typefaces.Ī serif is a small line attached to the end of a stroke in a letter or symbol. In practice, font and typeface are often used without much precision, sometimes interchangeably. Thus, Helvetica is a typeface family, Helvetica italic is a typeface and Helvetica italic 10-point is a font. The type design for a set of fonts is the typeface and variations of this design form the typeface family. A font is a set of printable or displayable text characters in a specific style and size.

Adobe garamond pro bold font